3 ms·
The comments identifying the parts that Cluetrain got "wrong" and the ones stating it "failed" prove only one thing to me... TCM didn't fail, we did. All of t
by jdrenterprises 11y ago
The comments identifying the parts that Cluetrain got "wrong" and the ones stating it "failed" prove only one thing to me...
TCM didn't fail, we did. All of the Cluetrain Manifesto could have been "right," and might have "succeeded" if we hadn't let the centralized and antiquated powers that be have their way.
TCM wasn't meant to be a solution, it was meant to point out (very early on) something we all know...
When a truly groundbreaking idea like the Internet comes along, there will always be power structures and people who want to turn it into a tool to further centralize and increase their power.
So, we failed. The book did its job, or we wouldn't be discussing how "wrong" it is today.