>If you're selling into an enterprise, then sales cycles are always long. The point OP is trying to make is that in financials even selling to consumers has a

>If you're selling into an enterprise, then sales cycles are always long. The point OP is trying to make is that in financials even selling to consumers has a really long sales cycle, since people are understandably leery about just handing over their finances to a random startup that didn't even exist a couple of years ago.