Similar definition with musicians as well, at least in the 90s - an indie musician was typically not signed to a record label, and published their own CDs and m

Similar definition with musicians as well, at least in the 90s - an indie musician was typically not signed to a record label, and published their own CDs and merchandise and sold / mailed them directly to fans. They didn't have the resources of a huge marketing department or big record label advances, but they had direct contact with individual fans & got a much higher percentage of the profit on every sale. They could make a living from a smaller fan/customer base (The 1000 True Fans theory).