Your advantage as an indie company is that you can move fast, experiment with app ideas on all-new platforms. When the App Store was new, indie companies had to

Your advantage as an indie company is that you can move fast, experiment with app ideas on all-new platforms. When the App Store was new, indie companies had to compete against other indie companies, where everyone came from about the same background. Larger companies have the advantage of doing everything at scale. Once an app or platform seems to be proven, they can move in and do what they are best at: carpet-bomb the battlefield. On the App Store today you will compete against CandyCrushes, who can buy out a massive amount of ad inventory, making CPIs super-cheap. You can still win with an all-new app idea, but it gets increasingly difficult to come up with something totally new that others can't copy in a week. Or you can do what you as an indie company are best at: experiment with app ideas on all-new platforms.