Exactly Offer IaaS first, the PaaS. Google had it backward. While AWS does have a small vendor lock in too, in the end it's still recognizable , I mean it's d

Exactly Offer IaaS first, the PaaS. Google had it backward. While AWS does have a small vendor lock in too, in the end it's still recognizable , I mean it's doable for example to move an AWS architecture to open stack without a major code rewrite. If you built your web app on GAE and GWT however, your investment to move it out of Google will be much bigger.