Be careful with "lack of competition". You are ALWAYS competing with the incumbent solution. No matter how clumsy or awkward it seems; no matter how much better

Be careful with "lack of competition". You are ALWAYS competing with the incumbent solution. No matter how clumsy or awkward it seems; no matter how much better it could be; those solutions have amazing staying power and your niche can become your enemy because there's a limit universe of customers to sell the solution to.