Online reviews for ecommerce products are the only way that potential customers knows if they should purchase something. This strategy is one-dimensional and f

Online reviews for ecommerce products are the only way that potential customers knows if they should purchase something. This strategy is one-dimensional and fading; just ask Yelp. People need more than a 3-, 4-, or 5-star gesture before punching in their credit card and feeling good about it. So I'm working on a new kind of "social proof as a service," currently live and integrated with Shopify. It's called Notify (https://apps.shopify.com/notify https://apps.shopify.com/notify). Notify shows recent orders as they occur on a storefront, compelling future visitors to make a purchase.