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$1B sounds like a lot, but remember last year when car makers spent $3B for Nokia's mapping company HERE? http://thenextweb.com/mobile/2015/08/03/nokias-here-m
by jonknee 11y ago
$1B sounds like a lot, but remember last year when car makers spent $3B for Nokia's mapping company HERE?
http://thenextweb.com/mobile/2015/08/03/nokias-here-maps-sold-for-3-billion-to-audi-bmw-and-mercedes/ http://thenextweb.com/mobile/2015/08/03/nokias-here-maps-sol...
There will be fortunes made and lost on the basis of automated features in cars over the next decade, GM definitely wants to be in the winner's circle.
- mtgx 11y agoWhich was actually a major loss for Nokia, considering it bought the service for $8.1 billion a few years earlier. http://www.bloomberg.com/news/articles/2007-10-01/nokia-to-pay-8-dot-1-billion-for-navteqbusinessweek-business-news-stock-market-and-financial-advice http://www.bloomberg.com/news/articles/2007-10-01/nokia-to-p...
- ams6110 11y agoOnly a little more than they paid in the ignition switch settlement. Not exactly pocket change, but certainly not something that they'd really think twice about if they thought the value was there.
- rgbrenner 11y agoExcept Here was a company with 6000 employees, 1.1 billion in revenue, and 80% market share in the car maps market[0]. 0. http://www.nytimes.com/2015/05/08/business/uber-joins-the-bidding-for-here-nokias-digital-mapping-service.html?_r=0 http://www.nytimes.com/2015/05/08/business/uber-joins-the-bi...
- rokhayakebe 11y agoGM sold 9.9 million cars last years. $1B is 3,000 to 4,000 cars. Maybe this technology will help them boost sales by 1%, 100k cars.