This concept of "your data as if it is theirs" is strange to me. Deciding who owns what information is difficult and not so obvious. I once heard a man on the r

This concept of "your data as if it is theirs" is strange to me. Deciding who owns what information is difficult and not so obvious. I once heard a man on the radio saying that he "owned his face" meaning his likeness. Celebrities own their likenesses in that they can block people from using their likenesses to imply endorsement, but they can't block photographers from publishing a photo taken in a public area. Ownership is much more nuanced than you're making it seem. It depends on where and how the data was collected and further, how the data is used. Take car ownership. The department of motor vehicles tracks who owns what car, including non-dealership title transfers. That information gets sold to companies like Experian. Anyone can buy it (https://www.autocount.com/ https://www.autocount.com/). So a company like Yelp, who knows where you live (you do like restaurant reviews from "current location", right?) can cross-reference that with AutoCount data to figure out what car you own. Is that weird? Sure. Is that wrong? Maybe. But it's been going on from before the internet, so I don't understand what's so different now.