The solution would be a decentralization. Tracking is a real threat when we only have 1 search engine, 2 social networks, 1 retailer and a single ad network. T

The solution would be a decentralization. Tracking is a real threat when we only have 1 search engine, 2 social networks, 1 retailer and a single ad network. The web has created global-scale monopolies faster than before , and it seems like the centralization of VC capital and IT talent is permanent. Tracking becomes less of a problem when they are unable to follow you everywhere.