This is very true. If you are a developer or a designer, I highly recommend you go to the Apple store and hang out for a few hours by the Genius Bar. It is eye

This is very true. If you are a developer or a designer, I highly recommend you go to the Apple store and hang out for a few hours by the Genius Bar. It is eye opening to see the questions that people ask. I have a lot of respect for Genius Bar employees who calmly explain how to use email, their iPhone, or their laptops. You learn so much about UX and user's thinking by spending some time there.