I think you're right that contests are the way to get reviews, at least, from parents/students. Niche is taking this approach actually, largely through FB I bel

I think you're right that contests are the way to get reviews, at least, from parents/students. Niche is taking this approach actually, largely through FB I believe. It provides some interesting data. There is the same issue of timing--how relevant is a review from years and years ago--but it's interesting data. Scraping sites is probably more of the way to go or just using Wikipedia as Google does, for example, in their school info boxes. It's definitely something that, longer term, would be good to seriously look into.