"new nonprofit organizations should not think all that much differently than their for-profit peers when it comes to growth. [...] Even if you are a solving a

"new nonprofit organizations should not think all that much differently than their for-profit peers when it comes to growth. [...] Even if you are a solving a big problem, you must find a way to measure it in real time" finding a cure for leukemia is not the same as writing a chat app. solving truly big problems -- such as the example the article mentions: curing a disease -- requires large swaths of time, deep thought, reflection, curiosity, imagination, hard work, more had work, and then even more hard work . . . and it also means giving people room for that hard work to consist of exploring rabbit trails, failing, and hitting dead ends. such endeavours cannot properly proceed and unfold as they should in the kind of growth-and-metrics-obsessed, MBA-ideology-driven, strait-jacketed environment such as that which this article is proposing.