Wikipedia: "Defamiliarization or ostranenie (остранение) is the artistic technique of presenting to audiences common things in an unfamiliar or strange way in

Wikipedia: "Defamiliarization or ostranenie (остранение) is the artistic technique of presenting to audiences common things in an unfamiliar or strange way in order to enhance perception of the familiar. A central concept in 20th-century art and theory, ranging over movements including Dada, postmodernism, epic theatre, and science fiction, it is also used as a tactic by recent movements such as culture jamming." The article notes the rough approximation of 100 years since Shklovsky and company began using the term, in 1916. The horror, in this case, represents the violence around us, and the varying degrees to which we become numbed to it. Ostranenie, as an art form, I believe tried to raise this horror (and joy) back to the observer's consciousness. The article discusses various artists: Tolstoy, Vonnegut, Twain, and others.