It will never be perfect, but I think you're better off getting the economic incentives roughly correct and then finessing it with social campaigns, rather than

It will never be perfect, but I think you're better off getting the economic incentives roughly correct and then finessing it with social campaigns, rather than depending mainly on social campaigns to police good behaviour. As you mentioned, developing the incentive structures is definitely a political process. Consider this a political appeal to put more emphasis on finding solutions at that level.