The recommendations are implicit...i.e., the book will only be in the app because someone felt strongly about it. We're leaving out 'smart' because we feel tha

The recommendations are implicit...i.e., the book will only be in the app because someone felt strongly about it. We're leaving out 'smart' because we feel that smart people are smart enough to decide for themselves what they should explore, and we're leaving out 'social' because there's already many solutions out there to find out what your friends are reading. Personally, there are a LOT of books out there I a) wouldn't otherwise consider reading or b) never even know about unless someone placed it front of my face and told me why it was worth reading. That's the purpose of this app. It's not meant to be the only place for one to discover books...it's the place you go to get lost. Sometimes you want that, and sometimes you don't.