Well, you just convinced me you believe that, thereby demonstrating that "b" is easier than "a". Congrats! However, you are still wrong. At one point the US Na

Well, you just convinced me you believe that, thereby demonstrating that "b" is easier than "a". Congrats! However, you are still wrong. At one point the US National Government spent $1/4 mil per year in attempts to convince people who had bought American-made cars that they had made a good choice. (I don't know current stats, and know that I don't know them.) Think of it this way: If you can convince people who bought your product to feel good about their decision then they will speak well of your product to others. Reputation and word of mouth are both powerful and worth investing in.