I understand that to some ads are an important revenue, but this idea that interesting content will stop existing if we greatly reduce advertising seems false.

I understand that to some ads are an important revenue, but this idea that interesting content will stop existing if we greatly reduce advertising seems false. Just think, how many time do you spend sharing content in social networks for free? Most of the time it's uninteresting content it's true, but some people are actually interested in sharing highly interesting content made by themselves with the world for free, both in social networks and out of them. May it be due to personal promotion or just out of some societal need. True that the content provider (unlike the creator) will probably always want to be paid to provide it, but in that case, the monetization comes from other products and not from advertising. Think about GitHub personal pages for instance.