5 ms·
I think people are underestimating how big this is. When Brave did it you could excuse it as the action of a startup looking for attention; Opera now legitimize
by Touche 11y ago
I think people are underestimating how big this is. When Brave did it you could excuse it as the action of a startup looking for attention; Opera now legitimizes ad-blocking as being a feature that should be on by default. This is similar to what went down with pop-up blockers, it quickly became a must-have feature.
I wouldn't be surprised if Safari was next and to ship their own content blocker in iOS and have it on by default.
The question is, how much will this trend cost Google?
- helb 11y ago> feature that should be on by default "Opera’s ad-blocking feature is deactivated by default."
- Touche 11y agoI know, but it does have a popup the first time asking if you want to turn it on. It's a step in the right direction.
- xjp251 11y agoQihoo(360) will get all your privacy. A notorious and shameless company. Have you ever think about why Qihoo made this dicision?
- alanh 11y agoWho is Qihoo? What decision?
- jmiserez 11y agohttps://news.ycombinator.com/item?id=11177438 https://news.ycombinator.com/item?id=11177438 (14 days ago, 71 comments)
- xjp251 11y agoI believe all the website will fight back soon, if opera is detected, then display a message "opera is not supported"
- pmalynin 11y agoSpoof the Chrome User-Agent.
- nononoxd 11y agoGoogle (AdSense, chrome, android, etc.) doesn't right? Nor does Microsoft, Adobe or Apple.
- throwaway2048 11y agofirefox has had "anti-tracking protection" (which is effectively an adblocker) enabled by default in private browsing mode for some time now.
- pookeh 11y agoAnti tracking and ad blocking are not the same thing. I don't want to see ads period, not just tell the websites to not track my preferences so they can gauge what ads to show.
- garrettr_ 11y agoFirefox's Tracking Protection is not the same as Do Not Track (which "tells websites to not track my preferences so they can gauge what ads to show"). DNT is simply an advisory header and it has no effect because very few websites honor it. Firefox's built-in Tracking Protection uses Disconnect's blocklist to block content that tracks you, preventing the tracking from happening in the first place. As a side effect, it blocks some, but not all, online ads. The thought was that online advertising is still an integral part of the web's sustainability, and so blocking it entirely would be too much - but advertisements that nonconsensually track users are a privacy and security risk, and should be blocked. Until we have a reasonable alternative to advertising for funding the web, I personally consider Firefox's Tracking Protection to be a reasonable middle ground that hopefully sends a strong signal to advertisers - online tracking is creepy, unwanted, and puts millions of people's privacy at risk.
- Osiris 11y agoOpera versions 12 and lower had built-in native ad-blocking. You could right-click on any element on a page and block it by exact URL or a partial URL. This feature was only just now reimplemented for the new Opera that's based on Chromium.
- shostack 11y agoThe question is how long will it take for sites to switch to fully run on header bidding and full server-side incorporation of ads into native placements in a largely unblockable manner.
- codazoda 11y agoIf sites did server-side incorporation it would probably be nearly as fast as the site itself and therefore solve the problem Opera says they are trying to solve (web speed).