I had to stop reading the article when it invited the reader to compare two loosely-related percentages as if they were the same measure:- "We predicted that t

I had to stop reading the article when it invited the reader to compare two loosely-related percentages as if they were the same measure:- "We predicted that the opinions and voting preferences of 2 or 3 per cent of the people in the two bias groups ... would shift toward that candidate. What we actually found was astonishing. The proportion of people favouring the search engine’s top-ranked candidate increased by 48.4 per cent"