This article is misleading. Yes, I know many of my friends who I respect who turned down opportunities at Uber due to cultural issues. At the same time, I also

This article is misleading. Yes, I know many of my friends who I respect who turned down opportunities at Uber due to cultural issues. At the same time, I also have many friends who I deeply respect who chose to join Uber and describe it as a positive and respectful workplace in which they are solving hard problems and having real impact. Almost without fail though, just through knowing a friend's personality, I can predict with 90+% accuracy whether they would be someone who would enjoy working at Uber. But here's the thing, Uber doesn't need to hire every single talented person in the tech industry, it just needs to hire enough of them. And from the people I see being attracted to there every day, they definitely still have the clout to hire enough of them and attract the calibre of top tier talent to keep the service viable. It's the same issue Facebook had during its growing years (and to some extent, still has today). Many of my friends looking for work then dismissed Facebook out of hand for it's perceived cultural issues and yet Facebook had no problems growing because enough people did fit the culture. The real risk is not that it can't grow, it's that the cultural polarization only ever increases over time and the company becomes monocultural in a way that inhibits flexibility and it's ability to adapt. At the same time, that cult-like maniacally enforced conformity might be exactly what it needs to ruthlessly execute and crush competitors and markets until it becomes as entrenched in the world as Standard Oil or the Dutch East India Company.