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Mobile install attribution is an entirely separate thing from marketing attribution. As far as I am aware all the mobile attribution providers are just attribut
by jamiequint 11y ago
Mobile install attribution is an entirely separate thing from marketing attribution. As far as I am aware all the mobile attribution providers are just attributing the last click that led to the install rather than giving partial credit to each ad interaction prior to conversion. The list of common providers there is generally: AppsFlyer, Kochava, Apsalar, Adjust, and Tune (doesn't work with Facebook).
- fbroder 11y agoHi Jamie, I work at AppsFlyer. Indeed the attribution standard is by giving credit to the last click. However, our dashboard provides more insights by providing multi-touch attribution data, meaning assisted installs.