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Don't advertise, do lead-generation & sales. Read this: http://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213/ http://www.
by callmeed 11y ago
Don't advertise, do lead-generation & sales.
Read this:
http://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213/ http://www.amazon.com/Predictable-Revenue-Business-Practices...
- jamiequint 11y agoAdvertising is a part of lead generation. Content marketing with paid distribution is a valid strategy that is in use by a ton of SaaS companies today operating on the Predictable Revenue model.
- jgalt212 11y agoyes, that's probably the way to go for enterprise SaaS businesses. I should have been more specific, though. For brand advertising for Enterprise Saas, not lead generation, what are some good strategies?