The author seems to be under the impression that programming is same as building a product. Building a decent product is much more time consuming and mentally e

The author seems to be under the impression that programming is same as building a product. Building a decent product is much more time consuming and mentally exhausting especially if you are on your own (sure being on your own gives you a lot of flexibility in making decisions quickly). If you want to build a product that does good business, what you need is a decent team with at least one developer/product owner, one sales person/marketing person and one customer.