This is what SEO firms like to say because it gives them cover and makes people think they're just content writers, but I don't think it's accurate. Backlinks a

This is what SEO firms like to say because it gives them cover and makes people think they're just content writers, but I don't think it's accurate. Backlinks are still king, even if your site has scarcely any content on it; not that it's bad to have more high-quality content, but it's not like Google weighs that strongly. A lot more human curation would be needed to determine that. You put "earn" in quotation marks, because these aren't organically earned except in a tiny fraction of cases. Most of them are planted.