>It's not necessarily enough to simply offer a better product at a better price. It's not nearly enough to offer a better product at a better price. Our compan

>It's not necessarily enough to simply offer a better product at a better price. It's not nearly enough to offer a better product at a better price. Our company, which was objectively superior to the bad imitators that followed us, was eviscerated by a competitor with a pedigree as a professional spammer -- his product rarely worked and we were constantly getting refugees once they were able to wade through the massive amounts of spam that promoted his solution and find some genuine information. It didn't help that he bought off niche webmasters to delete any mention of our service from their forums and only allow mention of his service. I have accepted it as a reality that "SEO consultants" (read: professional spammers) are a necessity if your site is going to get anywhere. Note we've always been SEO optimized, meaning our site was always search engine friendly and it contained a great deal more relevant content than our competitor's site. But because our competitor enlisted his network of spam websites to manufacture backlinks and actively sought to exclude mention of my product from the internet by paying off webmasters, he performed much better. People don't know and generally don't care if your product is better or worse. If you have a product that looks like it's functioning, that's all the development that needs to be done as long as it half-works 5-10% of the time. The rest of the money needs to go into spa--err, sorry, "internet marketing".