It seems like a fad now, but it has been trendy and in use for a very long time. Read anything by David Ogilvy to understand the origins of the current environm

It seems like a fad now, but it has been trendy and in use for a very long time. Read anything by David Ogilvy to understand the origins of the current environment we're in. http://blog.bradleygauthier.com/david-ogilvy-headline-copywriting/ http://blog.bradleygauthier.com/david-ogilvy-headline-copywr...