Well, you need a basic understanding of equity markets too, and it seems that most who know one do not know the other. At least, they aren't writing about it.

Well, you need a basic understanding of equity markets too, and it seems that most who know one do not know the other. At least, they aren't writing about it. Divestment of evil companies drives down their valuations; consequently, those who invest in evil can actually earn greater returns. If those evil companies are not raising capital, their operations are unaffected. It's simple but widely misunderstood.