> But how was Apple supposed to negotiate their store deals with the publishers? Wasn't it an optimal goal offering all the publishers the deal they'd accept? S

> But how was Apple supposed to negotiate their store deals with the publishers? Wasn't it an optimal goal offering all the publishers the deal they'd accept? Such a deal can't be made without discussing the prices. How would you make the store deals in Apple's shoes, given the goal to reach the uniform deal with the publishers, in order to avoid some of them being given "unfavorable" deal? And given that app store worked with 30%? And that publishers actually favored agency model? What would you do differently? This is irrelevant and has nothing to do with the case. The case is about Apple colliding with the publisher to FORCE all the stores to change to the agency model. The case is not Apple dealing with their OWN store