You say that, but has the hookah craze not hit your city? And what of the vape craze? They're rebranding nicotine addiction, cigarettes are uncool just like sn

You say that, but has the hookah craze not hit your city? And what of the vape craze? They're rebranding nicotine addiction, cigarettes are uncool just like snuff and chewing tobacco became uncool. Today's tobacco startups are in hookah. I also wonder whether India, for example, has any cigarette focused startups. I think in reality regulation or the threat of it is what ultimately determines the fate of an unpleasant industry.