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A very interesting article that points out that a start-up business requires more than just code. Once the code is done, you need marketing, support and sales.
by gridspy 17y ago
A very interesting article that points out that a start-up business requires more than just code. Once the code is done, you need marketing, support and sales. At that point, adding features is just procrastination - far too tempting for many hackers.
I think it is likely this is one reason why PG says you have to go fulltime, fully commit to your startup - once you run out of money you are forced to go to the market place and actually sell. Many people who are creating a startup in their free time can put this off forever.
Imagine how much better Segway would have done if they had gone to market earlier and discovered that few people actually wanted a slow, gyroscopic bike.
- nostrademons 17y agoI thought Joel's point was a bit better way of putting this: sales acts as a multiplier on product quality (and vice versa). So if either factor is zero, your total revenue will be zero too. If you try to sell a crappy product, you won't get any bites, and if you have a great product but never try to sell it, nobody will know about it.