This is really the point. In the beer and other industries we are led to believe we have a multitude of competition between different brands. In actuality, we

This is really the point. In the beer and other industries we are led to believe we have a multitude of competition between different brands. In actuality, we have two corporations diversifying. If you believe in healthy competition in the marketplace, then this is a bad thing. The natural response is to bring your local brewer into the picture as counter-examples. The point isn't that there isn't any competition it's that there isn't any meaningful competition.