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The big brands have done a good job producing the illusion of choice. How does your average consumer know that all of these different brands are actually the sa
by wanderr 17y ago
The big brands have done a good job producing the illusion of choice. How does your average consumer know that all of these different brands are actually the same company?
- jackasher 17y agoThis is really the point. In the beer and other industries we are led to believe we have a multitude of competition between different brands. In actuality, we have two corporations diversifying. If you believe in healthy competition in the marketplace, then this is a bad thing. The natural response is to bring your local brewer into the picture as counter-examples. The point isn't that there isn't any competition it's that there isn't any meaningful competition.