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How about "A/Bingo vs Google Website Optimizer"? What's the bumper sticker on that comparison?

• patio11 17y ago
  A/Bingo: Written by programmers, for programmers. GWO: written by an advertising company, to be used by non-technical stakeholders in marketing. GWO makes significant compromises on usability -- both for the site's programmers and the site's users. Previously I recommended it only very hesitatingly, to non-technical marketer types. These days Visual Website Optimizer exists and it is embarrassingly better in every possible way for that audience, including the WYSIWYG interface. You can read my thoughts on GWO at length in the A/Bingo documentation. http://www.bingocardcreator.com/abingo/compare http://www.bingocardcreator.com/abingo/compare
  • paraschopra 17y ago
    Thanks for recommending http://visualwebsiteoptimizer.com/ http://visualwebsiteoptimizer.com/ It exists to make A/B and Multivariate testing dead-simple for non-technical types :)
  • dminor 17y ago
    Most of your technical arguments against GWO are obviated by using their multivariate version.