I do not think Amazon looks like a villain in the article. Good guys drink champagne too, and the Cheshire Cat was not a bad guy, he was neutral. It is releva

I do not think Amazon looks like a villain in the article. Good guys drink champagne too, and the Cheshire Cat was not a bad guy, he was neutral. It is relevant to mention Amazon. Although Amazon isn't named in the case, Apple was competing with Amazon directly by offering publishers a service through which they can set their own prices. With Amazon, publishers don't set the price of books, Amazon does. The ruling does effect Amazon's business. They have one less competitor model to worry about.