You might be underestimating just how valuable it is to make things somebody else's problem. More employees means more real estate, regulations, taxes, recruit

You might be underestimating just how valuable it is to make things somebody else's problem. More employees means more real estate, regulations, taxes, recruiters, HR drones, lawyers, personnel issues, bureaucratic decay, and all of the other challenges of running a company. And if Spotify wants to change strategy tomorrow, they can just end their contract with Google. Winding down internal operations is way more complicated.