You absolutely pay more. Every time you go on Amazon and look up an Ebook priced over $9.99, and it carries a note that says, "this price was set by the publis

You absolutely pay more. Every time you go on Amazon and look up an Ebook priced over $9.99, and it carries a note that says, "this price was set by the publisher," that's a book that Amazon would sell you for less money if the publisher let them. It's hard to find a clearer-cut case of price fixing.