Besides confusing advertising and marketing, this marketing article contains a few other inaccuracies. E.g. it says: "In China alone, points out Luis, there are

Besides confusing advertising and marketing, this marketing article contains a few other inaccuracies. E.g. it says: "In China alone, points out Luis, there are 400 million people learning English who require some form of certification to prove their proficiency for a job or studies abroad." Perhaps it should read "... people learning English who may require some form of certification ..." because not all of those 400 million Chinese are looking to work or study abroad.