Newspapers and magazines, for example, had multiple income streams, but as the cost of printing newspapers climbed, an increasing percentage of the cost shifted

Newspapers and magazines, for example, had multiple income streams, but as the cost of printing newspapers climbed, an increasing percentage of the cost shifted onto advertising. Many reached the point where it made more sense to give the product away free, so advertising paid for 100%. Subscriptions can work, but usually that's only for small quantities of high-value content, aimed at specialist audiences. Go to your local stationer and find out how much it would cost for 200-300 sheets of high quality paper, then ask a printer about the cost of printing content on them.