Same thing happens here. Generally I think in these cases local management only gradually comes to the realization that nobody actually wants to sit and listen

Same thing happens here. Generally I think in these cases local management only gradually comes to the realization that nobody actually wants to sit and listen to a soulless executive spout off a bunch of non-information-transferring coporate newspeak. So, to avoid the embarrassing spectacle of an empty conference room, they go from "invited" to "encouraged" to "drop what you're doing and get in there now."