Different companies are great at different things. Obviously generalizing a bit here, but...just to give an example... ...Apple makes really great hardware and

Different companies are great at different things. Obviously generalizing a bit here, but...just to give an example... ...Apple makes really great hardware and good software, but would you expect them to make the best social site in the world? Maybe, if they really put their minds to it they could, but it's just not part of who they are. For instance, they have one of the world's biggest captive audiences in their suite of music software, but can't add basic 1.0 features and interactions to their repetitive attempts to make a music social network inside of iTunes. It's not even funny anymore, just really sad. ...Google is very smart at algorithms and dealing with massive scale, but would you similarly expect a bunch of smart nerds to build the best possible platform for sharing or rating stuff with your friends? What limited social success they've had with YouTube they've had to just buy, and even this they almost screwed up with their ridiculous abortion of a Google Plus integration. It's not that these companies don't have talented people inside who are capable, just there's probably a lot of corporate momentum and interference from managers on top who dictate that things need to be done a certain way.