You - and the article - are conflating advertising with marketing. From the man who literally wrote the book on marketing management[0]: "Marketing is the scie

You - and the article - are conflating advertising with marketing. From the man who literally wrote the book on marketing management[0]: "Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services." I.e. advertising and promotions are just one part of marketing. [0]http://www.kotlermarketing.com/phil_questions.shtml http://www.kotlermarketing.com/phil_questions.shtml