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1. The overall pace of the video - animations and narration - seems pretty slow. People today are used to very fast video editing. 2. You don't start to say wh
by timroy 11y ago
1. The overall pace of the video - animations and narration - seems pretty slow. People today are used to very fast video editing.
2. You don't start to say what the product actually does until 31 seconds in ("filing cabinet in the cloud"), with further details coming about 45 seconds in, and then the rest of the video to explain yet further features.
3. There are a lot of features, which is very cool - but naturally that does make your one-sentence punch line hard to craft. Example: "HR Partner serves as your digital filing cabinet to effortlessly organize all your employee information, lets your employees keep up-to-date on office memos, and integrates payroll information." That's not that great a sentence, but some soundbite upfront would tell us that more features are coming over the course of the video.
4. Ditto on numbers 5 and 6 above. The "h with an h" caught my ear as well, as I'm US rather than Australian.
Thanks for posting this, and how you did it - we've thought about making a cost-effective video as well so this is really helpful. I'm surprised at how good this looks and sounds (unfair advantage with in-house talent!).
- cyberferret 11y agoThank you. Useful tips again here, especially about shortening the message and saying what the product does as early as possible. Much appreciated.