I used to sell chairs online, and this particular vendor had an extremely high suggested retail price. I couldn't find anywhere that actually sold it for that

I used to sell chairs online, and this particular vendor had an extremely high suggested retail price. I couldn't find anywhere that actually sold it for that price. I don't think it's aspirational like the article suggests, I think it's to help all of the distributors. If the mfg can change a number and help everyone downstream increase sales, that's a windfall for them. That's why it's always important to compare prices. Start at Google not Amazon :)