I've read in multiple places about Amazon's main pricing strategy, which isn't all that different from what Walmart employs. They pick specific brands/models/ca

I've read in multiple places about Amazon's main pricing strategy, which isn't all that different from what Walmart employs. They pick specific brands/models/categories of product at which they will absolutely be the cheapest. Everything else is just regularly priced. So if you follow a 'non-standard' product for them you would probably find that it probably is about the same price everywhere else- with one exception: there have been bot-price setting wars by different sellers that have escalated the prices of arbitrary products to insane levels. This is where you see the $200k toothbrush or $1m used book. I do the most of my shopping at Amazom because I can build up my basket through the week/month and just do one order without leaving my house. Price checks to different retailers in my area find that usually Amazon is slightly less or exactly the same price and I don't have to spend hours going to the retail store. Finally, I can get it all in one place instead of going to Target, Home Depot, and wherever else.