Yeah, that blog post seemed out of touch to me. Sure, if you're going to redesign the McDonald's or Exxon logos you're going to want a professional and there i

Yeah, that blog post seemed out of touch to me. Sure, if you're going to redesign the McDonald's or Exxon logos you're going to want a professional and there is a lot riding on the logo. But for everyone else the logo just isn't that important. A logo is something that won't make or break your business. It's the icing, not the cake.