I haven't read this book, but I'll have to. I recently discovered I could increase my real sales conversion rate by about 30%(!) by switching from a multiple p

I haven't read this book, but I'll have to. I recently discovered I could increase my real sales conversion rate by about 30%(!) by switching from a multiple page checkout process to a single-page one. About all I could figure was that each additional "action" in terms of page changing gave the user more time to have doubt about making the purchase. Edit: just it case it wasn't clear, I actually got the increase, it wasn't just a hypothetical possibility.