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I think soared's answer mostly explains it but also I think the demographic/general theme of this particular site has something to do with it. Tales of growth h
by Trundle 11y ago
I think soared's answer mostly explains it but also I think the demographic/general theme of this particular site has something to do with it. Tales of growth hacking and doing much with little are more interesting and relevant to people interested in starting their own businesses or having success with their own projects than tales of big marketing spends are.
I'm highly unlikely to find myself in a position any time soon where I've got a $500m marketing budget. So someone turning that in to $1b+ is of less interest to me than the guy who went from 0 to whatever cheaply.
- davemel37 11y agoIf your $500m budget is only returning $1b you are probably losing money and are wasting a ton of your budget. For what it's worth, Duolingo raised $83.3M , so it's not like they bootstrapped to that growth. The growth hacking you are referring to has a large cost too. You need disciplined and very creative engineers, copywriters, analysts, a culture of testing, social psychologists, marketing experts, directors, etc... I bet Duolingo's marketing costs are well into the millions a year in Human Capital. The stories of guys going from 0 to whatever cheaply are not the same stories as a company with 83 million in funding.
- Trundle 11y agoI mean, I didn't actually get anything out of this particular article at all or upvote it, but there was at least potential of hearing how they got to the point where they could get that funding and afford those experts, so I clicked it. It had a chance. Can't say the same if I saw "How Coca Cola increased ROI on their $2 billion advertising spend by 3%!"