What does "position in the market" mean? You can't mean "luxury/upmarket" or "used green and brown and hand drawn graphics in ad copy". Can you give an example

What does "position in the market" mean? You can't mean "luxury/upmarket" or "used green and brown and hand drawn graphics in ad copy". Can you give an example of a company positioned as non-sweatshop? I only know a few niche firms, like Amricant Apparel.