3 ms·
To your first point, I do think leanness is a virtue. Especially in a young company where product market fit isn't yet targeted it can be easy to burn investor
by encoderer 11y ago
To your first point, I do think leanness is a virtue. Especially in a young company where product market fit isn't yet targeted it can be easy to burn investor money without roi.
- davemel37 11y agoIf you view marketing as an expense, you have a valid point. I view marketing as an investment and in that context, if you need to be lean, investing intelligently in marketing is one of the most important things you can do to increase cashflow.